Ruffles (potato chips)

Ruffles (known as Lays Maxx or Lays Max in some countries and Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets, and Lays Ondas for Peru) is an American brand of crinkle-cut potato chips. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark in 1948. Frito merged with H.W. Lay & Co. in 1961 to form Frito-Lay. In India, when this product was introduced in 1995, it was branded “Ruffles Lays”, though it would be renamed to Ruffles in the late 90s.

Flavors

Ruffles are produced in a variety of flavors and presentations in addition to traditional potato chip flavors, although some of these variants are produced exclusively for regional markets. Existing varieties include: sour cream & onion, cheddar & sour cream, cheese, barbecue, salt & vinegar, cream cheese, and hot wings.

In Canada, a unique Ruffles flavor known as All-Dressed, a mix of ketchup, barbecue, and salt & vinegar flavors, is the most popular in the country.

In Mexico, it has already been sold in the flavors of jamón, buffalo salsa, and chile con queso. In Brazil, it has an exclusive flavor: onion and parsley, but it also has other limited flavors like yakisoba, stroganoff, honey mustard, pepperoni, feijoada, burritos, ribs, pizza and lime.

See also

• McCoy's (similar UK product)
• Seabrook (similar UK product)
• Chitato (similar product)
• List of brand name snack foods

References

External links

• Official website

1. All-dressed
2. Hostess Potato Chips
3. Frito-Lay
4. Frito-Lay Canada
5. Ruffle
6. List of assets owned by PepsiCo
7. Lay's WOW chips
8. PepsiCo
9. Pringles
10. Simba Chips
11. Lay's
12. Justin Wilson (chef)
13. Elma Chips
14. The Smith's Snackfood Company
15. Matutano
16. Crinkle-cutting
17. List of brand name snack foods
18. Sun Chips
19. Poutine
20. French onion dip