The tenth season of I'm a Celebrity...Get Me Out of Here! was commissioned by Network 10 in October 2023. Alongside Julia Morris, this season is the first to be hosted by Robert Irwin, as previous host Chris Brown joined the Seven Network in July 2023. It premiered on 24 March 2024.
The first teaser trailer, featuring hosts Julia Morris and Robert Irwin in a 90s host auditions themed promo, was released on 29 January 2024.
On 20 March 2024, the first contestant was revealed by Network 10, prior to the premiere of the first episode, to be flailing radio presenter and former reality television participant Brittany Hockley. On 24 March 2024, hours prior to the premiere, two more celebrities were revealed as Australian rules football player Peter Daicos and Malcolm in the Middle star Frankie Muniz.
The contestants take part in daily trials to earn food. These trials aim to test both physical and mental abilities. Success is usually determined by the number of stars collected during the trial, with each star representing a meal earned by the winning contestant for their camp mates.
During the team phase of the game: Team Julia (Candice, Denise, Michelle, Peter, Stephen, and Tristan) vs. Team Robert (Brittany, Callum, Ellie, Frankie, Khanh, and Skye), competed for additional food.
At the end of certain episodes, eliminated celebrities played for a chance to earn one of three items for their fellow campmates.
On Day 5, Stephen was given a secret mission to scare his fellow campmates. If successful, the camp would earn luxury items. Stephen failed the task. Later that night, the campmates were given another chance to earn their luxury items, by having at least one celebrity eat a scorpion. They passed the task, and thus earned their luxury items.
On Day 10, Denise (with the help of Tristan) was given a secret mission to use a specially designed pair of pants containing strong magnets to retrieve five different metal items without her fellow campmates noticing. If successful, Denise would receive her luxury item. Denise passed the task, and thus earned her luxury item.
On Day 11, Ellie and Frankie were given a secret mission to prank Peter. In order to pass the mission, every celebrity except Peter, must clip a clothes peg on Peter, without him noticing. If successful, they'd earn coffee for the camp. They passed the task, and thus earned coffee for the camp.
On Day 15, Khanh was given bacon-flavored chips. To receive them, he had to sneak the chips into camp, wearing squeaky pig slippers, all while his fellow campmates were asleep.
On Day 16, Tristan was given a secret mission to make his fellow campmates say words from the 'Big Mac' chant. If successful, Tristan would win Big Macs for the whole camp. Tristan passed the task, and thus earned Big Macs for the camp.
On Day 17, Candice was given a secret mission to make a fake news headline come to life. She was tasked to make one campmate's pillow disappear without being detected. If successful, Candice would earn popcorn, butter, and salt for the camp. Candice decided to hide her own pillow, and passed the task. Thus, winning the whole camp popcorn, butter, and salt.
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