The New Zealand flag debate is a question over whether the national flag should be changed. For several decades, alternative designs have been proposed, with varying degrees of support. There is no consensus among proponents of changing the flag as to which design should replace the current one. Common criticisms of the existing form of the New Zealand flag are its similarity to the Australian flag and the inappropriateness of retaining the Union Jack in the design. A series of polls conducted since the 1970s have shown that a majority of New Zealanders prefer the current flag.
New Zealand's Government held a two-stage binding referendum on a flag change in 2015 and 2016. The four designs chosen as finalists faced criticism for their similarity and reliance on sporting iconography more closely associated with a subset of the population. The referendum was also criticised as an expensive distraction from more important political issues—especially because of the overt endorsement of two silver fern flag designs by Kyle Lockwood (one of which was the flag design at top right) by then-Prime Minister John Key—and for the amateur nature of the crowd-sourced entries. Voters chose to retain the current flag, by a vote of 56.6% to 43.1%. Turnout in the referendum was 67%—relatively low compared to the 74-80% turnout in general elections in the 21st century. The referendum, especially the alternative designs offered, was mocked by commentators in New Zealand and abroad, and John Key named it as one of his main regrets when he announced his retirement from politics in 2016.
Proponents for change argue that:
Opponents to change argue that:
During World War II, Prime Minister Peter Fraser received suggestions to include a Māori emblem on the flag. He deferred the matter until after the war, but never brought it up again.
Debate on keeping or changing the New Zealand Flag started before May 1973, when a remit to change the flag, declare New Zealand a republic, and change the national anthem (then only "God Save the Queen") was voted down by the Labour Party at their national conference. At this time, proposals for changing the flag were typically linked with republicanism.
In November 1979, the Minister of Internal Affairs, Allan Highet, suggested that the design of the flag should be changed, and sought an artist to design a new flag with a silver fern on the fly. The proposal attracted little support.
In 1988, Minister of Foreign Affairs Russell Marshall made a call for a flag change, which also had little effect.
The New Zealand Listener magazine held a flag design contest in 1989, attracting nearly 600 entries. Out of the seven semi-finalists, which included the national flag and the Flag of the United Tribes of New Zealand, the national flag won with a minority vote of 45.6%.
In February 1992, the former Minister of Māori Affairs, Matiu Rata, called for a flag change "to re-establish our national identity".
In 1998, Prime Minister Jenny Shipley backed Cultural Affairs Minister Marie Hasler's call for the flag to be changed. Shipley, along with the New Zealand Tourism Board, supported the quasi-national silver fern flag, by using a white silver fern on a black background, along the lines of the Canadian Maple Leaf flag.
Both of these events were met with opposition from the Returned Services' Association.
In 2004, the NZ Flag.com Trust was founded by businessman Lloyd Morrison with the aim of bringing about a non-binding referendum on the subject. Under New Zealand law, a referendum may be held on any issue if 10% of electors sign a petition which is presented to Parliament. The Trust launched their petition for such a referendum in 2005. Their campaign used a stylised silver fern flag designed by Cameron Sanders.
In response to the petition, the New Zealand Flag Institute was founded to oppose the referendum campaign and promote the current flag, as well as to offer a more scholarly view of the flag. The Royal New Zealand Returned and Services' Association (RNZRSA), the New Zealand organisation for war veterans, did not openly back the current flag at its annual conference, passing a remit that "It is the view of RNZRSA that any change to the New Zealand Flag should be solely the prerogative of the people of New Zealand as determined by a substantial majority of electors in a referendum. It is also the association's view that this matter should be taken out of the political arena."
The petition attracted 100,000 signatures out of the required approximately 270,000 and was withdrawn in July 2005, well before the general election in September. The NZ Flag.com Trust cited public apathy to change as the main reason for withdrawing the petition.
On 5 August 2010, Labour list MP Charles Chauvel introduced a member's bill for a consultative commission followed by a referendum on the New Zealand flag.
In January 2014, Prime Minister John Key floated the idea of a referendum on a new flag at the 2014 general election. The proposal was met with mixed response. In March, Key announced that, should the National government be re-elected for a third term, the government would hold a nationwide referendum within the next three years asking whether or not to change the flag design. Following National's re-election later that year, the details of the referendum were announced.
Shortly after the referendum announcement, party leaders reviewed draft legislation and selected candidates for a Flag Consideration Panel. The purpose of this group was to publicise the process, seek flag submissions and suggestions from the public, and decide on a final shortlist of options. Open consultation and design solicitation garnered 10,292 design suggestions from the public, later reduced to a longlist of 40 designs and then a shortlist of 4 designs to contend in the first referendum.
The first referendum took place between 20 November and 11 December 2015 and asked, "If the New Zealand flag changes, which flag would you prefer?" Voters were presented with several options selected by the Flag Consideration Panel. The black, white, and blue silver fern flag by Kyle Lockwood advanced to the second referendum.
The second referendum took place between 3 and 24 March 2016 and asked voters to choose between the selected alternative (the black, white and blue silver fern flag) and the existing New Zealand flag. The final decision was to retain the current flag, by a vote of 56.6% to 43.1%.
Reception of the process and the official options were highly critical, with no great enthusiasm shown among the public. From an aggregation of analyses, the consensus was that the referendum was "a bewildering process that seems to have satisfied few". Political communications professor Claire Robinson labelled the debate an example of groupthink, writing: "I can't figure how the panel can rationalise drawing on old symbols as a way of celebrating us as progressive."
Prime Minister John Key said that he was disappointed by the decision to retain the current flag, while stating he was pleased that the country had a valuable discussion about what it stood for. The failure of the referendum resulted in a loss of political prestige for Key.
In 2009, The New Zealand Herald surveyed various political party leaders and the twenty two members of the Order of New Zealand, with the results showing an even split.
The silver fern flag is a popular unofficial flag of New Zealand. The silver fern itself is a recognised national symbol, and its current and historic usage including:
The proposal of replacing the national flag of New Zealand with the silver fern flag has been supported by then-Cultural Affairs Minister Marie Hasler, then-Prime Minister Jenny Shipley and the New Zealand Tourism Board in 1998, and then-Prime Minister John Key in 2010. Key later changed his preference to Kyle Lockwood's Silver Fern (Red, White & Blue) design, due to the similarity of the silver fern flag with the Jihadist black flag, used by Islamic extremist groups such as ISIL. Amongst the public, polls have shown that the silver fern is the most preferred alternative design for a new national flag.
The New Zealand Flag Institute objects to the silver fern flag, describing it as the logo of some of New Zealand's national sporting teams, and accordingly, not representative of the nation itself. This design originated from the All Blacks. The New Zealand Rugby Union has attempted to copyright claim silver fern flags.
On 1 September 2015, the Flag Consideration Panel announced the final four designs to be included in the first referendum. On 23 September, Prime Minister John Key confirmed the Red Peak flag would be added as a fifth option in the flag referendum after growing popular support for the design to be added to the referendum options.
An assortment of historical designs, and formal and informal proposals:
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