William Armstrong (born January 19, 1932, Gloucester, Massachusetts – January 2, 2000, Frazier Park, California) was an American television game show announcer and producer. He produced The Hollywood Squares for several years, and later was a business partner with Squares host Peter Marshall in a production company. He received two Emmy nominations as producer for Hollywood Squares.
Armstrong also co-produced and announced on Celebrity Sweepstakes and The Reel to Reel Picture Show. He was the announcer of KTLA's Liar's Club, a role he continued in its first year of syndication and returned to in 1988.
He was the executive producer of Matchmaker, for which he occasionally announced as well.
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