Coke Studio Pakistan season 14

The fourteenth season of the Pakistani music television series Coke Studio Pakistan was produced by Zulfiqar Jabbar Khan (popularly known as Xulfi) after Rohail Hyatt stepped down from the role. Coca-Cola Pakistan was the executive producer of the show. Season 14 featured 13 original songs, each with its own visuals, and ran from 14 January 2022 to 22 March 2022.

Artists

Vocalists

The lineup caters to both the older generation and the younger generation alike, offering the voices of the veterans as well as the Generation Z.

Musicians

Production

The revamp of season 14 celebrated the connection between music, aesthetics, and attitude. Instead of following an episodic format, the season featured individual songs, each with its own unique video directed by some of Pakistan's most innovative directors, such as Jamal Rahman, Kamal Khan, Murtaza Niaz, and Zeeshan Parwez. Spotify was the official music streaming partner of Season 14.

Xulfi was the producer of season 14, under his production company Giraffe Pakistan, and Abdullah Siddiqui, Action Zain, Adnan Dhool and Sherry Khattak served as the associate music producers. Speaking at the launch of Coke Studio Season 14, Xulfi said,

Artistic, talented, progressive – if we get our powers together, we are amazing. For me, Coke Studio can open peoples’ hearts to Pakistan.

The season was distributed by Coca-Cola Pakistan. Vice president Coca-Cola Pakistan & Afghanistan Fahad Ashraf said:

The Coke Studio platform has evolved this season. Whereas the values are the same but we are now leaning into the future by including the GenZ sound very deliberately. It is about time that we sync our cords with what the youngsters what. Nostalgia has its place in Season 14 but so does the firepower of a sound never been heard before.

Spotify Pakistan was the digital streaming partner for Coke Studio Season 14.

Khan FM, artists and label partners for Pakistan, Sri Lanka and Bangladesh at Spotify said:

We are extremely excited to be a partner on the journey of Coke Studio Pakistan’s latest season. Coke Studio is a household name across Pakistan and has cultivated a love for different genres at a regional level year after year. As their official music streaming partner, we look forward to creating a memorable and enhanced listening experience for our Pakistani and South Asian listeners as they browse through our collaborative destination.

Songs

The season consisted of 13 original songs, with all of them produced by Xulfi.

Controversy

An up-and-coming artist from Umerkot, Nirmala Maghani, accused Xulfi of plagiarism in melody of "Tu Jhoom" without crediting her, from a sample which she sent him as an audition in June 2021 and he had not replied. On the other hand, Xulfi and Coke Studio denied, claiming the song was in making since May 2021. However, seniors like Yousuf Salahuddin, Salman Ahmad and musician Beena Raza came in to support Maghani, who said she would take this matter to court. On 24 January 2022, her lawyer, Faraz Faheem Siddiqui, sent a legal notice to Xulfi to give her credit, otherwise a suit of Rs. 10 crore will be charged.

References

External links

• Official website
• Coke Studio Pakistan at IMDb